ADVOCACY & LOBBYING
It is imperative that for any long term change to take place for elders to live a better quality of life, implementation arrangements are to be supplemented and augmented with a conducive policy environment. To this end, a two pronged advocacy action is envisaged – vertical advocacy and horizontal advocacy. The Project looks at advocacy as a pattern of communication conducive to change perceptions of the elderly about themselves and the elders’ community as a whole.
The collectives of the elderly and participating members would be encouraged to experiment with the concept of Group Advocacy to voice the aspirations of constituent members and demand services to ameliorate their issues.
